National Campaign to Raise Safety Awareness
The latest phase of the national campaign to raise safety awareness along Canada’s railways by Direction 2006 and community, industry and government partners has just been launched in Halifax, Quebec City and Montreal. It is now being rolled out across the country. The billboards and transit shelter posters use space donated by Viacom Outdoor, and complement dynamic radio and television public service announcements that have aired more than 25,000 times. The program is helping reduce crossing and trespass incidents significantly even though highway and railway traffic is increasing.
Click here to download the BillBoard in JPEG ( 115 KB )
Click here to download the Transit Shelter Ad in JPEG ( 210 KB )