Montreal Alouettes and VIACOM Outdoor

Former Montreal Alouette Nick Arakgi, and general manager of VIACOM Outdoor, was so impressed with the cause and the successful launch of the Alouettes players' Direction 2006/Operation Lifesaver public service announcements on radio and television, that he joined the Direction 2006/Operation Lifesaver team of volunteers. As a result, transit shelter posters and high impact billboards are visible everywhere people travel across Canada.