Promoting suicide awareness on Bell Let’s Talk Day

Canada is in the midst of a mental health crisis. As many as 4,500 people in this country die by suicide every year—that’s the equivalent to 12 people taking their own lives every day.
In fact, more than 200 Canadians will attempt suicide each day.
Since it started 13 years ago, Bell Let's Talk Day has tried to prevent these tragedies by encouraging Canadians to talk about their mental health challenges. Held this year on January 24th, the aim is to promote meaningful action on mental health—not just on the day but throughout the year. 
Sadly, half of Canadians struggling with mental health issues aren't receiving the help they need. In 2021, Operation Lifesaver (OL) launched its Today is Better campaign to show Canadians who are struggling that they’re not alone and help is out there.
Providing hope to those suffering
The Today is Better campaign consists of 12 poignant and hopeful videos featuring the personal stories of Canadians who’ve experienced mental health challenges and suicidal thoughts but found help. It is one of the ways that OL is working to prevent rail tragedies.

OL partnered with the Suicide Crisis Helpline and the Association québécoise de prévention du suicide to develop the Today is Better campaign, with the hope that those struggling will reach out and ask for the help they need. Each of the stories is proof that no matter how dark life can seem, it can get better.
Help is just a phone call away
If you’re struggling with your mental health, please find someone to talk to, whether it’s a family member, a friend, or a health professional. If you’re thinking about suicide, you can call or text 9-8-8, a new 3-digit number that is available across Canada or 1-866-APPELLE in Quebec—a trained responder is ready to listen, anytime, day or night. Or if you know someone who is struggling with their mental health, you can find resources to support them at:
We all have a part to play in supporting mental health and preventing suicide. Join us in being part of the conversation by posting your “story of hope” to social media using the hashtags #TodayIsBetter and #BellLetsTalk.