US Operation Lifesaver launches new public awareness campaign
Operation Lifesaver (US), the US Department of Transportation and major US railroad companies today announced the launch of the Common Sense campaign to reduce the number of pedestrians who are killed and injured when trespassing around tracks and trains. The campaign is focused on 18 to 34-year-olds, who make up the largest percentage of railroad-related pedestrian casualties. The Common Sense campaign is designed to educate the public about the risks of trespassing on railroad property. The campaign includes an interactive Web site, internet ads, videos, and local events. It will be test-marketed in areas where pedestrian rail trespass incidents frequently occur, including targeted local markets. The internet ads, videos, safety tips, and other information are online at www.CommonSenseUseIt.com.