Operation Lifesaver wins gold at the 2012 International Safety Media Awards

Here at Operation Lifesaver Canada we're continuously adapting our lifesaving rail safety messages to make sure they stay relevant. In order to ensure that rail safety stays front-of-mind with Canadians of all ages, we've made it a priority to embrace new forms of media.

We're proud to announce that two of our multimedia efforts have been recognized by the 2012 International Safety Media Awards:

Our rail safety website for kids, olkids.ca was awarded Gold in the New Media category:

[caption id="attachment_6102" align="aligncenter" width="600"] International Safety Media Awards - Gold, New Media[/caption]


And our YouTube video, depicting the deadly consequences of taking a shortcut across railway property, was awarded an Honourable Mention in the Ultra Short Video category:

[caption id="attachment_6099" align="aligncenter" width="500"] International Safety Media Awards - Honourable Mention, Ultra Short Video[/caption]

Check out the video here:


The International Safety Media Awards is a contest that recognizes efforts to use different forms of media to present powerful safety and injury prevention messages to the public. This year's award winners were announced on October 4, in Wellington, New Zealand at Safety 2012, the 11th World Conference on Injury Prevention and Safety Promotion.